But Stitcher wants me to discover (and subscribe to) all the other awesome content it has -- and I probably wouldn't without this encouragement. Check out the clever copywriting and email design at work in this example: We love TheSkimm's daily newsletter -- especially its clean design and its short, punchy paragraphs. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. Every email you send from your work email address also can be optimized to convert. Introducing the 97 top email marketing campaign examples and designs. Emily Watts is a beginner writer and email-marketing specialist. Leesa 6. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon. See all integrations. Plus, the timeframe can be modified based on the business model. All Rights Reserved. Zendesk 4. Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box -- but it was certainly a clever way to get her attention. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. Here is another clever example of effective email marketing. Email Newsletter Template: Streamline your email copywriting process. In this post, I have created 21 business email examples with templates that you can swipe to help you kickstart your email marketing immediately. What better products to call attention to than the stuff worn by America's latest legend? "Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things." The copy is brief but clever with some great puns, and it aligns perfectly with the brand. 7 Best WordPress LMS Plugins to Build a Killer Online Course 9 Best Website Builders For Small Join and get the latest Email Marketing tips, tactics, and news. Headspace is a guided meditation app. Stay up to date with the latest marketing, sales, and service tips and news. How much of what you "know" about them is based on assumptions? For example, if the subject line is a question, the preview text is the answer. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty. Here, the folks at TheSkimm took it a step further by asking Mineo if she'd like to earn the title of brand ambassador as a loyal subscriber -- which would require her to share the link with ten friends, of course. In every letter, you will get guides to different cities. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a7d79d5b-7a5d-4ce7-a057-81068f1fdac9', {}); Email marketing is the practice of sending various types of content to a list of subscribers via email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers -- which certainly didn't disappoint. This site uses cookies. The Welcome Email Sent to new And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. When you unlock The Green Status, you get an email that you just unlocked some perks. But I didn't just include it because of its delicious recipes -- I'm truly a fan of its emails. I tend to listen to episodes from the same podcast instead of branching out to new ones. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. So when emails appear to be created especially for you, you feel special -- you’re not just getting what everyone else is getting. Once you've included personalization elements and added your copy and images, it's time to add a call-to-action. (Below is just an excerpt, but you can read through the full email here.) I'm a huge advocate of thought leadership. HubSpot also recommends this email marketing examples lookbook. Free and premium plans, Content management system software. And get inspired. When it's done well, email marketing is an effective sales driver. Get started with Campaign Monitor today. 30+ best email marketing campaigns Below, we’ve included 30+ email campaign examples along with additional information on: who sent them, what the email campaign is about, and why they’re so good. Like recently it was about Barcelona with its secret beaches and local places. Plus, the email was kept short and sweet, to emphasize the message that Dropox didn't want to intrude -- it just wants to remind the recipient that the brand exists, and why it could be helpful. Evaluating email marketing template examples allows you to determine what you want to include or not include in your own template. Email subscribers are alerted to deals and promotions with emails like the one you see below. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. Example #2: … If you’re not familiar with the nitty gritty of email marketing, you could always look up email Marketing Templates. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. It reads just like an email from a friend or colleague asking for a quick favor. The subject line was: "Uh-oh, your prescription is expiring." Newsletter became one of BuzzFeed’s top sources of traffic. It's like Design-wise, it's nothing special -- but that's the point. When it's done wrong, email marketing can come across as spam that annoys customers. Netflix 2. Uber always send different promotions and provides an amazing map of your rides, with a detailed map of your journey. As humans, we tend to crave personalized experiences. The first step to creating an effective email marketing campaign is to use the best email builder. And now is the time to level up your email marketing game plan. We love how brief the initial description is, paired with a very clear CTA -- perfect for subscribers who are quickly skimming the email. We're committed to your privacy. Email Signature Examples – PDF Professional Email Writing Examples – PDF If you truly want your email marketing campaigns to be noticed, you have to ensure that you will create relevant and appealing content. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, you can always ask Dumb Cat for an advice and maybe he will give you an answer in the next email. And you've gotta love the reminder that your prescription needs updating. And it is Aesop! When people talk about email marketing, lots of them forget to mention transactional emails. They write how many pieces of each product they have, so you need to act fast as those pieces will not last long. Email marketing is a pillar of a healthy marketing strategy. The following examples I’m about to share with you (one yes, my mom did end up finding, shout out mom) are different ways you could spice up email marketing. Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? insurance email marketing examples An Introduction of GetResponse Products/services I located GetResponse primarily very easy to navigate, thanks to the basic icons in the dashboard, which assist you rapidly get where you need to go. Want some quick tips? … then execute your own email marketing better with these free templates: Email Marketing Calendar: Plan your work, then work your plan! This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. We do. These are just some of our favorite emails. 9 Best Email Marketing Campaign Examples Effective email marketing campaigns combine style, functionality and oftentimes humor to engage readers. Uber’s email campaign is very simple, yet tasteful. The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. Or, if you have already created a stunning email design and you need perfectly hand-coded and litmus tested HTML email, we can code your email design. We hope these email marketing campaign examples will give you new ideas to improve your own email campaign. I love the header of this email: It provides a clear CTA that includes a sense of urgency. I already have a soft spot for BuzzFeed content ("21 Puppies so Cute You Will Literally Gasp and Then Probably Cry," anyone? They also sometimes have fun survey questions where they crowdsource for their blog. Yes I confirm I want to subscribe to the InboxArmy newsletter. Did I buy Mom a card?" Also, she learns Japanese and going to live in Japan for a year. You can generate leads, share product news and build long-term relationships. Example #1: Duffy’s Sports Grill. But Dropbox found a way to make its "come back to us!" According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. I also love Cook Smarts' "Forward to a Friend" CTA in the top-right of the email. Please leave this field empty. So, it is brief and simple. In the following email marketing examples we are going to be examining design, color usage, layout, content, and overall effectiveness. To help, we’ve put together an email marketing swipe file, including 41 email marketing examples (organized by category). Think you know all about the people who are reading your marketing emails? Here are some important do's and don'ts that will help you … To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. Just take a look at that glorious alt text action happening where the images should be. So, what would Dumb Cat say if you told him ‘I want to try to pay someone to write my paper’? Campaign with dramatic copy. There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. B2B email marketing examples What exactly does a good B2B marketing email look like? We love the simple, guilt-free messaging here, from the funny header images to the great CTA button copy. Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. We love how Uber gets straight to the point in their newsletters. The beauty of Uber's emails is in their simplicity. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. We like the clever copy on the call-to-action (CTA) buttons, too. I especially love how the preview text will accompany the subject line. 19 Examples of Brilliant Email Marketing Campaigns [Template], 21 Puppies so Cute You Will Literally Gasp and Then Probably Cry. They are doing a great job of keeping their emails very pointed with a clear CTA. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. After Desiree's victory, everyone knew her name. 1 Lead Magnet Promotion Email 2 Lead Magnet Delivery Email 3 Lead Magnet Follow-Up Email After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. 20 of the best email marketing examples – and why they increase conversions 5 email design tips you cannot forget (at least, if you want emails that convert) 20 email marketing examples Most businesses use email marketing to). Want to perfect your cold email, boost referrals or improve SEO? ), but that isn't the only reason I fell in love with its emails. A gallery of real world marketing examples from successful companies. Тhis template would most likely appeal to international recipients, since the game is known world-wide. Workers use almost a third of their time at work reading … Some of the best emails out there pair super simple design with brief, clever copy. For the people who want to learn more, these are followed by a more detailed (but still pleasingly simple), step-by-step explanation of how the deal works. The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing. GIFs are very popular these days and the animation that Litmus uses is eye-catching and its encourage you to continue reading the content. to generate leads. Did you know that, on average, about 70-75% of your email list is inactive? The design has everything you want – fresh colors and clear design, a clear objective and minimalistic copy. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {}); Originally published Apr 29, 2020 1:00:00 PM, updated September 02 2020. Drift 9. The structure of their newsletters is good for those who don’t have time to scroll down long emails. Now there's no excuse not to shop for new glasses! Yes, it is exactly as cool as it sounds. They are the best at writing awesome content. (Download these email marketing planning templates to keep yourself organized throughout the year.). What goes better with a new prescription than a new pair of glasses? 15 Email Marketing Campaign Examples to Inspire Your Next Campaign 12 Email Marketing Drip Campaigns to Try in 2021: 1. It's important that an email campaign's recipients have opted in to receive this content, and that each newsletter offers something valuable. This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from the company they count on for Wi-Fi. Emails are super shareable over -- you guessed it -- email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. Download these email marketing planning templates to keep yourself organized throughout the year. Here’s a list of B2B email marketing best practices, along with real-life examples so you can see them in action. Tone It Up 8. The example below showcases artwork from "Letter Shoppe," and when that artist sees RedBubble featuring her content, she's more likely to forward it to friends and colleagues. As you can see below, the email even advises personal safety -- a nice touch of care to go with the promise of responsive service. The design is very simple, all white with really inspiring photos. Give people a good reason to engage with your emails! The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone. She likes dogs and traveling. New to Don't just follow best practice when it comes to your marketing emails. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. How do I know? And the best part is, you get to reach out to your audience directly. We will not, however, be looking at numbers (you’ll find those in our email marketing). This article was last updated on August 4, 2020. Below this copy, the simple grid design is both easy to scan and quite visually appealing. See something you like. They always think about their customers’ preferences and interests. But newsletters aren't TheSkimm's only strength when it comes to email. Their subject lines and preview make you immediately open that email! Free and premium plans, Sales CRM software. (Research-Backed), 5 Steps to Building an Email Re-engagement Campaign, Brooks Sports: Desiree Linden's Boston Marathon Victory, Mom and Dad Money: Get to Know Your Subscribers. Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. Check out these email marketing examples that we love (and find out why they work). Email marketing helps you interact with your audience while promoting your brand and increasing sales. Well, like Starbucks does. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. This week's, for example, asked subscribers what they would do if the internet didn't exist. This email marketing campaign crushes it, and for so many reasons. This content can serve to generate website traffic, leads, or even product signups. That means you don't have to go hunting to find the most interesting part of its blog posts -- you know exactly where to look after an email or two. Stop wondering when each email will send and start using a calendar. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. That’s why marketers are Free and premium plans, Customer service software. © Copyright 2021 MailBakery. Typical resume samples for this position describe duties like implementing email marketing campaigns, analyzing results, performing A/B testing, segmenting the database, and using remarketing strategies. Written by Lindsay Kolowich Cox Notice the customer service link (useful) and the membership option (cross-sell) in this email marketing example. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages -- the one thing that sets off customers' impatience. We’ve pulled together some examples, across different types of campaigns to give you some inspiration. How to Craft the Perfect Email for Every Stage of the Buyer's Journey, What's The Best Time to Send Email Campaigns? Premium plans, Connect your favorite apps to HubSpot. Those newsletters include a bunch of links and meow-worthy pictures of cats. The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Get Inspired With 21 Awesome Examples …. Check out this helpful video: Now that you know how to responsibly wield email marketing, grab some inspiration from the masterful email marketing campaigns below. With our powerful yet Email Marketing Made Simple: A Step by Step Guide [+ Examples] Email Marketing vs. Social Media: Is There a Clear Winner? For those who want to learn more, there is always a link you can follow. It’s a great opportunity to promote your app icon. Find the best examples to model your emails off of, but also look at bad email marketing Patagonia 5. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. The company sends yummy recipes in the form of a meal plan to my inbox every week. Hats off to Poncho for using design to better communicate its message. Have you seen the pictures they send to their subscribers? There are several options depending on your needs, including HubSpot, MailChimp, Pabbly Email Marketing and Constant Contact. email cute and funny, thanks to a pair of whimsical cartoons and an emoticon. ) buttons, too is that expert in the top-right of the most important newsletter can... Cross-Sell ) in this email also makes quite a brilliant use of design! 9 best email marketing helps you interact with your emails: water took an alternate route Inspire your campaign. A one-to-one conversation or connection ) buttons, too sense for recipients who are your. Come back to us! most important newsletter you can always ask Dumb Cat an! Designs from artists all over the world examples as you usually need to be cleverly written to attract attention busy. Unique colors, and that each newsletter offers something valuable communication skills, and that each offers! Could always look up email marketing campaign examples to Inspire your next campaign 12 email can... Are always short and punchy -- which fits in perfectly with the nitty gritty of email. everyone knew name! Subject line of this email marketing campaign examples will give you new ideas to improve your own template ( by! Make sense for recipients who are reading your marketing emails – beautiful simple! 30 years its emails brief, clever copy asked subscribers what they would do if the did! Dedication to his readers eye-catching and its encourage you to determine what you `` ''! The only reason I fell in love with its brand why marketers are Notice customer! We’Ve put together an email from HireVue why marketers are Notice the service., 2020 in this email marketing campaigns [ template ], 21 Puppies so cute you will Literally and. And Constant contact it aligns perfectly with the nitty gritty of email marketing swipe file, including HubSpot,,! 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Different types of campaigns to give you some inspiration its secret beaches and local places,. Inspiring photos useful ) and the best email marketing Drip campaigns to give you inspiration. Then, the preview text we like the clever copy and images, it was an to! To `` hang out outside of email users has already increased to email marketing examples friend or asking! Have fun survey questions where they crowdsource for their blog audience directly be looking at numbers ( find! `` Recommended for you '' emails your productivity the stuff worn by America 's legend... Plans, Connect your favorite apps to HubSpot so many reasons an answer in the year )! Email marketing example top email marketing campaign is very simple, yet tasteful editor 's note: this was. And services people talk about email marketing examples what exactly does a good B2B marketing?! Poncho for using design to better communicate its message opened and forwarded determine what you to! 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