Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Templates are best used for repeatable messages. I work with over 50 organizations from your vertical like [Case Study 1] and [Case Study 2] to ensure they successfully deploy sales automation process. . Below are 15 cold email templates, as well as some tips on how to use them from a conversation I had with Rex Bibertson, Co-Founder and COO of The Sales Developers. Follow-up emails can make a big difference. I think you’ll find it very helpful. While telephone and face-to-face meetings are the most effective ways to build relationships with people, both prospects and salespeople today seem to prefer email as the first touch. Rex Bibertson shared a few tips with me in a recent video call. But this isn’t some airy marketing buzzword; crafting compelling stories gets real results. {{Offer}} Best, Jeanne Doe, Inspired by Dan Murphy at Culture Amp writing for Sales Hacker. She then closes by positing a solutions-focused business relationship, rather than a product relationship, making a very strong case for a response. … When will you have 15 minutes this week for a quick call? Every time you write a sentence, ask yourself the same question. Not everything is lost. C. Test your subject lines! Here’s the link to my calendar, so make an appointment and we’ll talk: calendly.com/autoklosedemo/demo. {{signature}}. Warm regards, Jane Doe. Every time you write a cold email, you should have a clear target action in mind. Would you mind pointing me toward the right person and the best way to reach them? Template #1: Confirmation to stop In this paragraph, we are molding the information above into a couple of practical sales pitch templates. Browse 65 cold email templates and start your email outreach in minutes. And with native integrations to your CRM, and third party integrations to hundreds of software tools via Zapier, you can automate your outreach even further by triggering campaigns when someone downloads an eBook, books a meeting, or signs up for a demo. Our own sales teams at LinkedIn swear by these: five core templates to suit different prospects, different situations, and different stages of the buyer journey: 1. Referencing a common connection is another pretty clever way of making your cold outreach work. Don’t just write something off the top of your head. When we don’t get it, we need to know more. The truth is, it doesn’t have to be. One of the main culprits behind this discrepancy between some of these official stats and real-life experiences of our fellow salespeople lies in poorly composed sales email copy. The sales rep highlights this mutual connection off the back before deftly outlining what service they are offering, and finishes up by giving the prospect a personalized video. Effective (i.e., non-creepy) personalization with a touch of originality is the key to standing out in B2B sales. {{Situation/Problem}} Dan, our roofing specialist, recently finished preparing a repair estimate for Murphy’s Hardware next door and found a way to reduce repair costs by 50%. No matter how many times this has been repeated, it’s still something that many sales reps and marketers fail to do – almost 44% give up after just a single follow-up. People aren't interested in reading boring sales emails. He then gives an example of his company’s work for a similar brand, demonstrating he believes in the product. * the out-of-the-office message is out of the question. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Sounds too good to be true? Each line builds upon the last and compounds interest until prompting action. Although this may sound like stalking, it’s actually a very resourceful method of learning as much as possible about your prospects and understand them better. We’ve got a lot more, so click on the link to my calendar below to schedule a demo with me when it works for you (see how it’s super easy!) Here are a couple of tips to show you what you can expect: Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. After you’ve exhausted all other options to engage your prospects who have been inactive for some time, here’s your last resort – a break-up email. Let me know if you’re free for a call tomorrow at {{give 2 possible times}} so we can discuss this further. You’ll find the best sales email templates to help you write persuasive messages that … Content is extremely important, especially in the B2B industry, in which educating your prospects is the only way to help them navigate through the sales process. With Mailshake, you can personalize your emails in bulk with powerful mail merge features, schedule follow-up emails that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher. Quite often, it’s writing prospecting and sales emails that deliver a compelling offer/message to leads. Should you need any help regarding email marketing, feel free to contact me. The click follow up email has to walk a bit of a tightrope — address the indication of interest without getting overly pushy. I really hope we can jump on a call this week to discuss potential synergies. You might not have heard of us, but we help people like you craft personalized emails faster. {{signature}}. As you can see, I’m pretty persistent. I’ve summarized some of the key takeaways below, but watch the video below and check out the full article if you want to learn more. More often than not, their open and click-through rates are extremely low which is why they put all the blame on email marketing. And what degree of editing do they require for best results? Again, you need to use all available sources, including their website, social media profiles, and mutual connections. 1. Notice the question about a common seasonal pain point our prospects face. Another kick-ass method to keep your cold emails laser-focused is to consider the four stages of audience awareness: Figure out which of these four stages your prospect falls into and use this insight to hone your copy. You can use a humorous remark as an effective icebreaker: Hi [First Name], I see that you visited my LinkedIn profile yesterday and you didn’t send me a connection request. It might sound too good to be true, but why not see for yourself? End with a short and clear call-to-action that can be answered with a simple “yes” or “no.” That no-friction ask makes it more likely you’ll get a response. That's a lot of effort for little reward. Follow up email template – for sales email. On an individual level, though, I can take 5 minutes per prospect, check their LinkedIn, website, and other social accounts, and find an angle to open my email that connects to my offer and shows that this isn’t the exact same email I’m sending to hundreds of other people. This is all about detailing a problem that exists in your prospect’s industry, then describing how fantastic things would be if that problem didn’t exist. This way you’ll offer them one last chance to become your customers. As you can see, there’s a number of possibilities to reach your prospects and by not using the tremendous potential of sales email prospecting, you’re leaving the money on the table. Hope that you didn’t find me too boring. 10 best sales email templates for your sales team 1. Much like the countless meme formats on Twitter, there’s nothing wrong with taking a winning format and iterating on it. Sure, you’ll almost always want to keep it as brief as possible, but that doesn’t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). Hi Morgan, During lunch yesterday with {{mutual connection’s name}}, he mentioned you were looking to {{accomplish specific goal}} – and it just so happens my company specializes in {{achieving specific goal}}. You wish you could do more, faster. This is one of the most performing sales cold email templates for recruiting agencies other lemlisters (our beloved users), are using. When it comes to targeted cold outreach, here’s an example of a quick but effective meeting proposal from the Autoklose template database: Sign up for a 14-day Free trial to use the templates database. For instance, the e… No one can resist a cliffhanger finale – it’s basically hard-coded into us to demand closure. If I don’t hear back from you, I can’t promise I won’t try again , You can use the link below to book the time that works for you best: What works for one business won’t necessarily work for you. Or, you could get ahead of the curve by adopting a more methodical process that leads to continuous improvement within your sales email landscape. Is that the case for you also? Chances are you receive plenty of cold emails yourself. Best. The following template does a big favor to your prospect because it points out to an error that needs to be fixed, and it offers a solution: Hey [First Name], I’ve stumbled across your [Website] the other day, and I must say that it looks really great. The anatomy of your sales email templates boils down to making them easy to read, providing value, and ending on an action-provoking question or request that’s easy to say yes to. You can start the next email with “Jesse in Marketing mentioned I should reach out to you to discuss [pain point].” Doing so will add credibility and increase the chances of getting a response. Similarly, another template from our database available to all Autoklose subscribers revolves around your recipients’ interests and clearly indicates that its purpose is educational: Steven, I’ve had a chance to browse through your website and it seems that your company could greatly benefit from using Autoklose. You need to be very careful with cold outreach because it’s important to make a killer first impression. In other words, however big your potential audience, never forget that each person who opens your emails is an individual. Our sales reps use it regularly with a lot of success. That’s exactly my company’s area of expertise, so I believe that you can really benefit from using Autoklose. [First Name], hope you’re having a great week so far. Sounds tough, right? Cold email template. These cold email templates sourced from Pipedrive sales experts will help you scale your prospecting, drive more replies and stay out of those trash folders. Why? However, my wording in the opening sentence of this email was purely intentional. Books, email templates, checklists, sales scripts and much more ... Every company, of course, is different but the below cold email templates and best practices will be a good starting point you. In the world of B2B communication, email is king. The other half boils down to making the email brief and to the point, jam-packing it with value, and ending it in a way that provokes action. If you are not a natural at writing emails, preparing a few templates can also be a drag. Almost every time a prospect doesn’t buy from you, it’s because of one (or more) of these five reasons: I’m not suggesting you should aim to overcome all of those objections every time you send an email – you’ll likely come across as overly defensive if you try to do so. That’s why thousands of salespeople are using Mailshake to personalize cold emails at scale. [First Name] I noticed you never scheduled a time for our chat and wanted to try one last time. – Allow your prospects to schedule meetings with you effortlessly without having to email you back and forth until you agree on a date. Congratulate them. Now this is the right time to say a few words about the sales email design. * give old deals one more chance Hi Ved, I see that you’ve been promoted to Head of Marketing Department, and I’d like to congratulate you. According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%.When you're sending a sales email, you need to be part of that 2%. Instead, it piques interest, suggests future value, speaks to the prospect’s goals, and ends with an easy ask they can respond to with a simple “yes” or “no.”, Hi Jesse, I’m trying to find out who the best possible person would be to discuss {{pain point, common industry problem}} at your company. Feature Cold Email– Explain in brief about one of your features in the cold email. Our latest blog, 6 Ways to Boost Your Sales During the Summer Slump, features a lot of actionable tips that will freshen up your existing marketing strategies and help you achieve your sales goals, even when your prospects are more interested in sipping margaritas on the beach than closing deals. With over 300 email template designs you’d want for nothing more. Bottom line: personalizing is absolutely essential to an effective outreach strategy, but it’s only one piece of the puzzle, and there’s no reason why you can’t automate it. Rex spends two hours at a time on LinkedIn picking out key facts about his prospects. An appropriate professional email sign-off with your name should complete your message. They also provide customised email templates for different industries. If so, I stumbled upon this {{piece of content}} that you might find useful. Sharing content also makes the follow-up easy since you can ask for their thoughts on the content previously shared. We helped Sol Orwell achieve a 72% response rate on cold email. It’s worth noting that the first sentence about sharing a meal really packs a punch because it shows you aren’t just a random acquaintance leveraging their name. This is a useful way to personalize cold emails. And, no, “Call us now on 987654321” isn’t a proper call-to-action. Why it works: This is a simple example of the “Friend of a Friend” approach. These trigger events serve as an excellent opportunity to get in touch with your prospects. This type of sales … And yet, many of them fail to get decent results. If you are a perfectionist, try to remember that language is infinitely flexible, there is no perfect text. I've also included two templates to help you make sales introductions. Why did it work? Even the best sales email templates become ineffective over time. Why It Works: A sales email template that highlights a mutual connection can help lower the recipient’s guard more quickly than normal, and possibly win you credibility right off the bat. Hi {{name}}, Mailshake makes it easy for you to scale and automate your email outreach. and I’ll be happy to walk you through the platform and show you how to work smarter and not harder, and close more deals. Would it be okay for me to reach out next week to share those ideas with you? Book a demo on the following link, and I’ll show you what Autoklose can do for you: calendly.com/autoklosedemo/demo. Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. Most salespeople go wrong by writing emails that are too long, too self-centered, and that provide little or no value to the recipient. Remember, it takes somewhere between 5-7 follow-ups (and sometimes even more) to get a response from a prospect. 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