As for trends in 2019, those were AR, online shopping, change in the Instagram algorithm, video content, focus on Stories, and UGC. These are the top trends on Instagram to watch right now. Visit our blog post at the link in bio. So, watch out for these and, hopefully, many more such exciting features from Instagram in 2020. But once you’ve gotten the hang of it – the skyrocketing profits and brand recognition are worthwhile. (But if you’re choosing influencers based solely on engagement instead of reach, watch this video). Here’s an example of how a tweet can be posted on Instagram. ✨ According to some serious data-mining from our friends @fohr.co, the average caption length has more than doubled since 2016. Instagram used to be all about the visuals, but now captions are taking the limelight! So, why are feed posts so important to Instagram? With the addition of Instagram Stories, brands found another format to market themselves. ⠀ ⠀ And if you're still reading this, well, case in point! If the ad features just one product, mention the price and add a high-quality picture to get more clicks. How have our 2019 Instagram predictions held up, and what social media trends should you be aware of in 2020? 72% of consumers now only engage with personalized marketing This is specifically applicable in case of Instagram marketing. This means that whether you’re a business owner, marketer, or influencer, you need to be on Instagram. Here Are Some Of The Best Influencer Marketing Trends To Follow In 2020 01. read. Instagram provides a lot of options for making your content interactive and engaging. They displayed a few products in their Story and then provided the “Swipe up to shop” option for easy product purchase. IGTV abandoned their “vertical video” thesis by adding the ability to upload landscape video, and IGTV views skyrocketed thanks to the ability to post a “preview” of your IGTV video to both your feed and your profile. Instagram Live Will Grow in Popularity, 10. Authenticity was the #1 Instagram trend of 2019, but it will need to evolve beyond a vulnerable caption to last for years to come. to first win in markets where TikTok isn’t popular yet, one of the factors of the Instagram algorithm, Easily schedule photos, videos & carousel posts with a few clicks. A lot of Instagram boutiques have cropped up that are using Instagram as a virtual boutique to display their products and enable purchases. More Video Content. Due to the dynamic nature of Instagram marketing and the platform itself, it becomes difficult to gauge how it will evolve next. Pretty pictures aren’t enough in 2020, followers want to both know and support what a brand stands for beyond its products. It’s still a pretty cool Instagram trend that I would love to see continue in 2020. Instagram creators can share their analytics and engagement rates with brands, identify topics that they are interested in creating branded content for (such as travel or beauty), and both brands and creators can search for partners and reach out to each other. All part of our sale going on today! script.src = "https://js.convertflow.co/production/websites/3291.js"; This trend is line with the overall shift to making influencer marketing a more conversion-oriented channel in 2020, and you can expect to see more brands creating Instagram-friendly affiliate programs for their loyal customers. If that is successful, I’m betting that Instagram sees an increase in feed posts too. Let's dive into my top five predictions for influencer marketing in 2020: 1. We have curated a list of ten key trends that will shape the future of Instagram marketing in 2020 and beyond. Pierre-Loïc Assayag of Traackr Shares Standout Influencer Marketing Trends of 2020 The executive says COVID-19 accelerated trends that were already under way. If you’re looking for Instagram trends to target the right people. Once everyone is “authentic,” what will it mean to be authentic on social in the years to come? What do you think will be the biggest Instagram trend of 2020? 2019 was definitely the year of the Instagram caption, as creators and brands tapped into the power of the written word to engage and connect with their followers. In a good way. Now is the age of doing influencer marketing at scale. Following are some trends that will drive the Instagram shopping options in 2020: Purchase Links in Instagram Stories In 2017, Instagram launched a feature that allowed adding links to Stories. Revolve is a clothing brand that often uses this strategy. Instagram trends voor 2020, hier zijn ze! But beyond benefits, it’s also genuine, and as a marketer in 2020, your brand voice and caption copy will be more important than ever. Digitale marketing is voortdurend in beweging en de bovenstaande tactieken en ideeën zullen in 2020 vermoedelijk grote veranderingen met zich meebrengen. The use of AR (Augmented Reality) is going to be one of the biggest Instagram marketing trends in 2020 because of its wide range of applications. It is very simple to create polls using Instagram Stories stickers, just like it is for questions. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred. Wat zijn de Instagram-trends van nu? Many brands are now leveraging a network of influencers to promote their Instagram marketing campaigns, using campaign-specific hashtags. Content Marketing. One of the most fun Instagram marketing trends to come out of 2019 was the explosion of AR filters! 4. The expected Instagram marketing trends for 2020 are revolving around the increased usage of the platform in terms of more video content, targeted advertising, influencer growth, and selling on Instagram. You can see this with both the rise in micro-blogging through captions and posting videos to IGTV instead of Youtube. This trend will continue to grow as it allows brands to showcase their products and drive sales conversions. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. 1,987 Uncategorized. Your business can use these trends to create a winning Instagram marketing strategy in the next year. That’s how trends work. This is another added benefit of removing likes, which makes it more difficult for brands to find influencers they want to work with as they can’t quickly see what their engagement rate is. Previous post. The Explore Tab Content Has Grown Multifold. There are 12 Instagram trends we’ve noticed. With the option to save Stories as highlights, brands can use this to showcase their latest collections and drive conversions on a more permanent basis. B2B marketing trend #6: Video is still on the rise. New content types or anything that you think is different. Content fatigue is a real thing. Earlier, this used to be a bit generic with a series of post suggestions that you might like. Here’s an example of target tracking filters: Introducing target tracking for Instagram — as part of today’s v76 release, creators can begin using target tracking on Instagram effects, to build world #AR experiences. Following are some trends that will drive the Instagram shopping options in 2020: In 2017, Instagram launched a feature that allowed adding links to Stories. A new decade is not only on a calendar but also on social media. Thanks to our friends at Later, we’ve got you covered! But in a somewhat surprising development, Instagram announced at the end of 2019 that they were launching a new platform to connect creators with brands looking for sponsored Instagram content. 64% of consumers say they prefer interacting with video content from influencers. From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on your digital marketing strategy in 2020. Due to the versatility of Instagram Stories, it has become an important aspect of any marketer’s Instagram marketing strategy. A post shared by N I C H O L E (@nicholeciotti) on Nov 25, 2019 at 7:43am PST. You can use polls to gather consumer insights and understand consumer preferences for your brand or products. This could be sharing a weekly recipe, beauty tutorials, home renovation updates, or any topic that relates to your business that your followers would love. Currently, it’s difficult to properly attribute direct ROI from influencer marketing, so giving influencers the ability to sell a brand’s products directly through their account could be a game-changer for the industry. People are used to viewing humorous content on the platform and might just take branded content as native content. But by removing likes, Instagram’s theory is that people will be able to be more creative and post what they want without worrying about how many likes they are getting on a post. Later that came the time of influencer marketing with the addition of Instagram stories, brands found in a different way to promote on Instagram. Verschuiving. As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. And with the addition of filters, stickers, and other visual effects, Stories are now more engaging than ever before. Yes, that means that Instagram is an influencer marketing platform now, too. Brands and influencers reckon with racial inequality . Latest; Trending; Instagram Influencer Marketing Trends That Will Matter Most in 2020. Along with Instagram Checkout, they also launched Shopping from Creators, which allows influencers, artists, and celebrities to add shopping tags to their posts. In 2020, I would re-allocate your “live” resources towards investing in video content for your feed, stories, or IGTV instead. Let us know in the comments if you’ve noticed any other trends. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. And the best part is that creating a vertical video is as simple as holding your phone vertically and recording. By Team Writer - Last Updated on May 12, 2020 Share: Tags : influencer marketing. You can also use Stories to run a contest and reward the winning entries. 2 Shares. Instagram has moved from just a social media platform into a powerful e-commerce platform where followers are easily turned into customers. Since its launch in 2010, Instagram has taken the world by storm. But like I said, this is dependant upon Instagram expanding their hidden likes test, but I’m predicting that likes will be hidden permanently in 2020. The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020. In November 2020, it was officially announced that Instagram would become more search-friendly. ☀️, A post shared by SoulCycle (@soulcycle) on Oct 27, 2019 at 3:28pm PDT. Simply ask your audience a question and encourage them to respond. testing hiding likes on accounts all around the world, how TikTok’s video editor is the perfect app for editing Instagram Stories, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. This is another tried and tested way to get your customers to engage with your brand. Due to the dynamic nature of Instagram marketing and the platform itself, it becomes difficult to gauge how it will evolve next. Thanks to Instagram AR creators, there’s now tons of new filters and effects that can give your Instagram Stories photos and videos an upgraded and edited look, which is seriously trending on Instagram at the moment. By staying on top of the latest marketing trends and taking advantage of new features and tools on the platform, you can grow a … Within these areas of growth, however, I believe there are several trends and shifts that are coming our way. In dit artikel beschrijven we 7 online marketing trends waarvan onze marketeers denken dat ze in 2020 in een stroomversnelling terecht zullen komen. Instagram Influencer Marketing Trends That Will Dominate in 2020. 2019 was huge for IGTV, as the platform really evolved into a feature that was not only used more, but regarded as being “cool” too. One of my favorite examples of how small businesses can use IGTV series is from my friend Katie Ruddell, founder of the plant-based cafe Kokomo in Vancouver. So, watch out for these and, hopefully, many more such exciting features from Instagram in. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. Using the right hashtags from your niche will help your content be displayed on the explore tab, under the relevant categories. 04 Feb. 04 Feb. Firstly, Instagram marketing utilized to be limited to branded posts and content. Tijdelijke content blijft populair. Because of the shift in visual and video content we’ll be seeing this year, creating an IGTV video or series is as simple as propping up your phone and hitting “record.”. Read on to discover the digital marketing trends to be ready for in 2020. But if we’re really going to see a dramatic shift in visual content on Instagram, it relies on hidden likes. This is still cheaper than the thousands of dollars that brands spend on traditional advertising. Marketers are leveraging this trend and using such content to their advantage. 25 Social Media Pros & Instagram Marketing Experts Reveal the Most Important Instagram Trends to be Aware of in 2020 & Beyond. You can reuse your influencer content and turn it into an ad. We are witnessing Instagram transform itself from being a place where people will go for their own social life, to an e-commerce platform with much focus on influencer marketing. Ever since Instagram Live was launched in 2016, live videos have become very popular on the platform. Streaming videos in real-time has its set of advantages that no other form of content has. Whether you want to showcase your products, run a contest/challenge, or show a tutorial, vertical videos can be used for everything. A s 2020 approaches, we’re all looking for Instagram’s upcoming trends to plan our marketing strategy for the year. When a viewer watches an episode in the series, the next episode will automatically be recommended for continued viewing. The success of your business using Instagram means a hell lot of things you need to know about in this age of digital marketing … Keep text content to a minimum and add visuals to immediately grab the audience's attention. Because these in-depth captions are successfully competing with bite-size snippets, it gives you are opportunity to tell a deeper story, have a follower spend a little time with you (which doesn't hurt your odds with the algorithm), and get more personal to buildthatbrandaffinity! Thanks to TikTok, it may no longer be the newest, coolest app around, but Instagram is still the best network for brands big and small to reach new customers and make major sales. Did we mention it's free? ” for the campaign and collaborated with several influencers to promote the hashtag. Time spent on Instagram is expected to surpass Facebook amongst 18 to 24 year olds as well in 2020. By staying on top of the latest marketing trends and taking advantage of new features and tools on the platform, you can grow a … Taylor Loren is a social strategist obsessed with Instagram & TikTok (you can watch her free courses on Skillshare here!). Instead of just a list of post suggestions, they now also let you search for content by category. Here are some ways in which you can make your Instagram content interactive. And with a wide-variety of tones, color grades and effects to choose from, it’s easy to pick a perfectly on-brand filter and start shooting – all without leaving the app! The more responses you get, the better it is for you. This article has explored some of the most recent marketing trends utilized by Instagram. Also, the new feature of IGTV provided the option to post long-form vertical videos on Instagram. Talks about trends 2020 are now here and there, so we in Combin decided to take the liberty of forecasting the upcoming avenues of Instagram marketing. Micro-influencers (10-100k followers) found success as they have higher engagement rates than macro-influencers, and their recommendations can come across more like a trusted recommendation from a friend rather than an #ad. Her “Business Casual Fridays” series on IGTV is a perfect example of how small businesses can take advantage of video content, by answering questions, sharing behind-the-scenes info, and connecting on a whole new human level with their followers. By Ryma Chikhoune on December 20, 2020 In 2019, 90 percent of marketers maintained or increased their investment in influencer marketing. Now taking questions for next week! You can also leverage Instagram Stories to announce new product launches or just showcase featured products. Wondering what the big Instagram marketing trends of 2020 will be? And because it’s 2020, “word of mouth” is really shifting over to Instagram, where it’s common to have non-influencers sharing affiliate links for their go-to products. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! According to our research, caption length on Instagram has doubled since 2016! Increasing trends in Online gaming during covid-19. Earn a $10 Starbucks Voucher for 5min of your time. Despite this, the @u.s.forestservice is recommending to exempt Alaska’s Tongass National Forest from the Rule, which would open up this pristine landscape to logging, road-building and other development. Viewers can now binge-watch their favorite series and subscribe to notifications for new episodes (similar to how you can do this on Youtube). Ever since its launch in 2016, Instagram Stories has been an important part of Instagram marketing. The platform’s visual style makes it easy for brands to display their products and the social network aspect of it makes it easy for sellers and buyers to connect. This offers a lot of possibilities for your business to engage your audience. Thanks to our phone cameras getting more advanced, it’s now incredibly easy to capture a high quality video from the palm of your hand, and consumers are enjoying seeing more authentic content over curated content. In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. This post looks at the top 9 outstanding Instagram marketing trends that everyone should look out for. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. Once that happens and everyone is on an even playing field, I do think we will see a more dramatic shift in visual content and an increase in posting to your feed. Go live during a brand event and make your Instagram followers a part of the experience, even if it is from a distance. 1. Video is No Longer an Option. Personalization is a Big B2B Marketing Trends in 2020 Then came the era of influencer marketing. Link in bio for 10% off ✨ #thefinecrew, A post shared by Lexie Carbone (@lexiecarbone) on Dec 12, 2019 at 9:23pm PST. Wil jij op een interactieve wijze Amsterdam verkennen? That is why these work much better than other types of ads that clearly stand out as sponsored or branded content. There is also news about a new feature called Promoted Stories, which will help boost featured Stories for maximum reach. If your business isn’t already using video marketing, you should get on board this year. This post looks at the top 9 outstanding Instagram marketing trends that everyone should look out for. Always add calls-to-action in your Instagram Stories ads as they are what will direct the traffic to your website. Instagram Live also allows you to add another user to your live video feed and you can interact with them live. Polls can also be used to get ideas on what the customers would want next from your brand. In the example below, the Cosmopolitan magazine uses the IGTV’s vertical video format to feature a hairstyling tutorial. And these developments are going to work well with businesses looking for brand prominence. Dat kan zo! But one feature I wouldn’t be surprised to see this year is an improvement to Instagram’s explore page algorithm, to make Instagram’s discoverability a bit more competitive with TikTok. Earlier, Instagram marketing used to be limited to branded posts and content. Be smart with your text placement and keep it in a place that draws attention away from the word “sponsored” at the top. Instagram Stories is especially good for creating and sharing interactive content with your audience. Colin and I are having a hard time getting in the same room for longer than 30 min. You can create three different types of Instagram Stories ads—images, videos, and carousels. Instagram marketing can deliver great results. Instagram is currently testing a new, better analytics platform which will help businesses grow when it is launched. We’re going to be creating a lot more TikTok content in 2020, but when it comes to marketing your business and actually driving sales, Instagram is definitely the better (and more sophisticated) platform to focus on. Here's a sample: 70% of people now prefer private messaging apps over phone calls. ⠀ ⠀ Want more insight into all the juicy info @fohr.co dug up? Alex Cheng Copywriter ... over half of our survey respondents have added Instagram, Twitter, and YouTube to their digital marketing mix. Here are some best practices for creating and running Instagram Stories ads that work. Pin. If you need to edit your video a bit to fit with your feed, I I recommend the Tezza or VSCO apps (both available on iOS and Android). document.body.appendChild(script); And it’s not just limited to brands adding direct buy links to their product posts. The Instagram trends 2020 surprised me. 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